元器件交易網(wǎng)訊 4月17日消息,據(jù)外媒報(bào)道,
300—500萬的渠道銷售量與HTC的競爭對手相比并沒有太多驚喜。三星S4去年一個(gè)月的出貨量就達(dá)到1000萬臺,而蘋果2013年iPhone一周的銷量便達(dá)到900萬臺。
HTC美國部總裁接受采訪時(shí)明確表示HTC自知無法打敗蘋果、三星這樣的巨頭,也并不想擊敗他們。
“我們的目標(biāo)不是賣最多的手機(jī),而是打造最好的手機(jī)和最忠誠的客戶基礎(chǔ)。”(元器件交易網(wǎng)毛毛 譯)
以下為原文:
Shipments of HTC’s new flagship One (M8)smartphone are expected to fall between 3 million and 5 million units in thesecond quarter this year. The phone launched in late March, so Q2 willrepresent the handset’s first full quarter of sales.
This HTC One (M8) sales figure comes from arecent Digitimes report, and it cites the website’s typical unnamed industrysources.
Channel sales of between 3 million and 5million units might not seem terribly impressive compared to the numbers put upby HTC’s top rivals.
But as HTC America president JasonMackenzie made clear during a recent exclusive interview with BGR, HTC knows itcan’t beat giants like Apple and Samsung, and it isn’t trying to beat them.
“The beauty for HTC and for our customers is we’re not trying to beToyota or GM and build these things for super mass production,” Mackenzie said.“Our objective is not to sell the most phones, but to build the best phones andbuild a strong, loyal base.”
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