元器件交易網(wǎng)訊 4月22日消息,據(jù)外媒報道,三星電子和LG電子在快速增長的超高清電視市場掀起價格戰(zhàn)。
LG電子4月20日宣布,其超高清電視僅在上市三周就售出900臺,這主要歸功于其49英寸超高清電視290萬韓元(約合17334元人民幣)的極具競爭力的價格。
作為回應,三星電子月底也決定發(fā)行一系列300萬韓元(約合17932元人民幣)級別的超高清電視。超高清電視是高端電視,其
LG于3月28日開始出售49、55和65英寸版本的電視,其價格比同類型產(chǎn)品價格低30%。55英寸的價格設定在390萬韓元(約合23311元人民幣),比同尺寸的超高清電視低200萬韓元(11955元人民幣)。
(元器件交易網(wǎng)董蕾 譯)
外媒原文如下:
Samsung Electronics and LG Electronics are engaged in a price war to get the upper hand in the fast-growing UHD TV market.
LG Electronics announced on April 20 that it sold more than 900 units of UHD TVs in just three weeks after it launched pre-order sales thanks to its aggressive price marketing. LG Electronics released 49-inch UHD TVs at the price of 2.9 million won.
In response,
LG Electronics launched pre-order sales on March 28 for its UHD TV (49-, 55-, and 65-inch models) whose prices were lowered by more than 30 percent compared to those of existing models.
The price of a new 55-inch model, the smallest among existing UD TV models, is set at 3.9 million won, about 33 percent or 2 million won lower than the price of the existing same-sized model set at 5.9 million won. LG also newly introduced a 49-inch model whose price was set at 2.9 million won.
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